MINIMALIST TO THE MAX.

The new all-electric MINI Cooper is simplicity at its most charismatic. Embodying our “less is more” design approach, we’ve removed superfluous elements, and reduced, reduced and reduced some more. With its clean and flush surfaces, sleek lines and balanced proportions, the exterior has been meticulously crafted into a self-assured, striking form.

"ALL INNOVATIONS FOLLOW A COMMON MISSION. PURIFY MINI. LESS COMPLEXITY, MORE INDIVIDUALITY."
Oliver Heilmer, Head of MINI Design

STILL STANDING OUT.

The new all-electric MINI Cooper's captivating presence is defined by its iconic front design and short overhangs. This is further embellished by the distinctive octagonal front grille and sleek circular design of the MINI LED headlights – which both perfectly underscore the modern futuristic design.

WHAT'S IT GOING TO BE TONIGHT?

In addition to the powerful and efficient LED technology that comes as standard, optional LED headlights with extended contents are available. Via intelligent adaptive activation of the low beam function and cornering light, these ensure better illumination at the sides of the vehicle in city, cross-country and motorway traffic.
And depending on what you feel like today: chose one of the three different selectable light signatures for your all-electric MINI Cooper.

LESS IS MORE MINI.

A purist with a twist, the new all-electric MINI Cooper is all about minimalism, comfort, and innovation.

A DIGITAL QUANTUM LEAP.

Indulge your senses and enjoy an interplay of light, sound and feel, all optimised to match your mood. Transform every journey into an unforgettable digital experience. Welcome to the interactive future of MINI.
The new MINI Operating System 9 opens up a completely new intuitive user experience and ensures you're connected and in control more than ever before – on every journey. It’s optimised for your interaction with the exquisite OLED touchscreen and your MINI Intelligent Personal Assistant using your spoken voice, so you now enjoy more personalisation and emotion than ever before.

STYLISH AND SUSTAINABLE. FOR YOUR COMFORT.

With four style options to choose from there’s a MINI design to help you express yourself – Essential, Classic, Favoured, and JCW Style. Each comes complete with bespoke features and tailored design details for everything from the dashboard, and steering wheel, to the seat upholstery, and the headliner.
With our new textile aesthetics we want you to experience a genuine feeling of warmth and well-being inside your MINI. The fabric is made from high-quality, recycled materials and knitted with a unique 2D technique. It offers a luxurious tactile experience, and more design options and serves as the perfect canvas for projections in different MINI Experience Modes.